Feature · 01
Feature name.
Concrete description of feature 1. One or two sentences.
A single paragraph that names exactly what this offer does, who it’s for, and what changes for the buyer after they purchase.
Articulate the buyer’s pain. Three to five sentences naming the specific frustration. The reader should feel seen — “yes, that’s me.” Make it vivid.
A second paragraph that drives home why this matters now. What’s the cost of not solving it? What’s the missed opportunity?
One sentence that names what the offer is and why it solves the problem above.
Three or four paragraphs of detail. What it does. How it works. Why it works when other things don’t. Use the second person (“you’ll”, “your”) throughout — the reader should picture themselves using it.
Concrete description of feature 1. One or two sentences.
Concrete description of feature 2. One or two sentences.
Concrete description of feature 3. One or two sentences.
Concrete description of feature 4. One or two sentences.
Concrete description of feature 5. One or two sentences.
Concrete description of feature 6. One or two sentences.
Pick the tier that fits.
per month
per month
per month
“Replace this with a real testimonial. Two sentences that say something specific, not generic.”
— Name · Role
Answer.
Answer.
Answer.
Answer.
One sentence that names the next step plainly and tells the reader exactly what happens when they take it.
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